I am looking for
New technology has made selling more fun and easy!
Reading time: 5 min 13 sec |
Digitization seems to be the mantra for success today and it has led to the successful management of different market conditions and optimizing seamless delivery systems by integrating technology into supply chain management and logistics. Part of the process of adopting new tech to make selling more fun and easy is, of course, making the shopping experience more personalised and this is where Artificial Intelligence has a crucial role to play.
“Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods.” However, it is not just that. New tech such as Artificial Intelligence has made selling easier and more fun because business is conducted seamlessly across all channels with minimum human errors.
Technology has influenced and transformed lives all around us. It has reprioritised business to be driven by convenience and in turn made life much more exciting for consumers. Firstly, ecommerce brought shopping to our doorstep, then it gradually improved it so that it had a huge impact on ecommerce and its consumers because both were connected in a way which they had never envisaged. We can shop at ease from the comfort of our homes or on the go. We have a plethora of products to choose from and derive happiness from the wholesome experience of buying online. What makes this possible? It is scientific advancements and great foresight and effort on the part of ecommerce sellers to acknowledge and adopt tech solutions and implement 360-degree integration of all arms of the business be it Inventory, supply chain, logistics or the checkout experience. Ecommerce sellers need to stay ahead of competitors both retail and omnichannel and continue to grow by integrating more technical hacks into their business.
At Eunimart we feel that going hi-tech added to our convenience although convincing people to adopt an advance new tech while shifting from conformity couldn’t have been a cakewalk. As they say, “Grasping the value of new technology requires imagination. But unless you have skin in the game that doesn’t seem worth the effort because technology is supposed to make things easier and simpler, not wrack your brain.” So the best option is to adopt new tech solutions that help make our life easier.
Let us see what is happening around us in the ecommerce world, what has led to this grand transformation with online shoppers doubling in the last few months with the onset of the pandemic!
In a gist, it is the high-speed internet available inexpensively which is behind the technology-explosion and in ecommerce taking a giant leap forward. All this was a result of the high-speed internet and we were able to shift to shopping on our mobile devices as well as whisk back and forth from device to device seamlessly. All because AI and ML could be well integrated into the system with high-speed internet taking us forward with minimum latency. This led to higher sales 24/7. Here what is of prime importance is the presence of an app to make selling more fun and easy and purchasing more convenient and rewarding.
Digitization seems to be the mantra for success today and it has led to the successful management of different market conditions and optimizing seamless delivery systems by integrating technology into supply chain management and logistics. Part of the process of adopting new tech to make selling more fun and easy is, of course, making the shopping experience more personalised and this is where Artificial Intelligence has a crucial role to play. It makes the customer experience individualised instead of part of a general mass and this helps in making the customer feel special and remain loyal to you. All thanks to leveraging of Big Data by the use of AI which is at the heart of all ecommerce tech advancements.
Artificial Intelligence enables companies to use visual search and link the user’s data, what he is interested in with what he would like to see or purchase, and this has a tremendous impact on sales. AI can also provide personalized solutions, interacting with customers through text and voice images and further personalizing the buying experience thus effecting and increasing the lifetime value of a consumer.
Thus new tech makes selling more fun and easy.
Technology has come so far that it can even display products as per a customer’s choice in the brick and mortar store he visits by tracing his shopping habits and behaviour with the use of data analytics. This can make customers more loyal.
Digitization of payment systems have also made sales easier and this has increased sales and made shopping more fun. To quote the research giant Forrester, “….. in-person mobile payments will become a fast-growing segment, while remote mobile payments will constitute over 65% of mobile payments by 2021.” This has improved convenience for shoppers manifold and business has improved beyond expectation. This is because it is secure, contactless and is expected to further scale ecommerce sales.
Not making new technology a part of your ecommerce business is rather naïve according to Eunimart because without new technology businesses cannot reach the great height that it can in today’s fast-paced world. So what are the methods one should adopt to be on par with other ecommerce sellers to stay in business?
- Omnichannel presence is important today for an ecommerce seller so that a customer can shop where he likes and when. People lead more technologically powered lives today and search and shop on the go. It makes shopping fun and at the same time makes it easy. So ecommerce needs to provide a smooth experience to customers across channels and create a seamless Omnichannel experience even allowing customers to buy online and picking up in-store if he so desires or vice versa. Various tech advancements as video chat, screen sharing, co-browsing, interactive documentation can be adopted and interconnected to make the customer’s journey easier and wholesome.
- Location-based marketing and integrating VR and AR technologies also help to provide an awesome experience to customers and helps to establish a deep connection with a brand, which is because it must be incorporated into every ecommerce business. As Eunimart says, new tech has made selling more fun and easy.
- Founder of Amazon, Jeff Bezos once remarked, about the importance of the use of AI in communication with the customer and its personalization, saying “It’s the first inning. It might even be the first guys up to bat. We’re on the edge of golden age [of AI].” This communication is real-time and important to any business because it impresses the consumer. This could be in the form of chatbots, live chat or mobile messages. Promotions can be a potential cause of fatigue so being available to customers through chatbots via smartphones, apps and messages are perhaps improved ways to reach out to customers to improve sales. Chatbots help you to converse with customers consistently by handling multiple customers simultaneously. This makes selling easier and more fun. After all virtual assistants are the future of ecommerce.
Eunimart thus recommends the adoption of AI and integrating tools for automation into your business because new tech as we reiterate has made selling more fun and easy and its time businesses woke up to this fact. Employing cutting edge technology is the order of the day. It makes a customer’s shopping journey smooth and motivates him to come back for more. Every area of an ecommerce business, when powered by new technology, can boost growth because it provides newer solutions considering existing problems and provide end to end solutions that help to generate revenue, have a band of loyal customers, and attract new ones thus leading to revenue growth.