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Significance of Multiple-Languages in Global Ecommerce
Localization of Global EcommerceBreaking down geographical barriers for tapping into new regional online marketplaces is one of the most prospective ways a seller or a brand can establish itself internationally. However, exploring new untried marketplaces brings along certain issues that need to get addressed first before acquiring the fullest market potential. One of these major issues is the widespread prevalence of language barrier that spreads across continents, countries and time zones that make it really difficult for international online sellers or brands to approach the targeted audience beyond their local languages. As such, translating in global Ecommerce becomes imperative.
Translation- Quintessential in Global EcommerceAt a very preliminary level, everybody knows the worth of languages in global Ecommerce. People don’t tend to purchase something that doesn’t give them decipherable and meaningful information. In order to quantify the actual benefits an online seller or a brand gets from using multiple languages in global Ecommerce, below are mentioned some key findings from a report by Common Sense Advisory (CSA Research) to support the same:
- Buyers spend more time on websites in native language: Almost 90% of all participants with negligible or little knowledge in English were reported to spend time on websites in their native language. Also, about 60% of the participants that could handle English preferred websites in their native language over sites in English.
- Buyers purchase more from websites in own language: More than 60% of all participants who were adept at English preferred making purchases from websites in their native language.
- Buyers pay more for items available in own language: Almost 65% of all participants with negligible or little knowledge in English declared their readiness to pay more for products with information that they could read in their native language.